In 2020, a certain sexually explicit video involving popular photographer, YouTuber, and model Jay Alvarrez and Russian model Svetlana Bilyalova trended on TikTok and Twitter. The video was supposedly leaked by Alvarrez himself and was the source of so much social media controversy for the remainder of that year and the next.
Let’s take a while to learn all about the infamous video, when and why it was made, the people involved in it, why it was leaked, and how it affected Jay Alvarrez and Svetlana Bilyalova. Details of all that and more in this read.
For those who do not already know, the coconut oil video was a sex tape of Jay Alvarrez and Svetlana Bilyalova which was made during the three years that they were allegedly seeing each other. The 1-minute-29-second video depicted the two lovers in various states of undress.
But what caught the attention of everyone who saw the video wasn’t the sex itself, it was the fact that Jay and his Russian girlfriend seemed to have discovered a new use for coconut oil. They poured coconut oil into a kettle and heated it, after which they used it as a lubricant.
According to the testimony of Svetlana Bilyalova on a YouTube video, the coconut oil sex tape was filmed by Svetlana’s best friend. When the video began making the rounds on social media, most viewers noticed that the tape was extremely well-edited and didn’t seem like something that was produced in a rush.
The Instagram model said that the video was made while they were on vacation in Africa. However, after the scandal became public, Svetlana disclosed that she was pressured by Jay to make the video and that she gave no consent for its release either.
Jay and Svetlana’s tape was released earlier in the year 2020. The raunchy video, however, didn’t go viral until months later when fellow YouTube Logan Paul brought attention to it. According to several verified accounts, the home video went viral on TikTok and Twitter in November 2020.
This was after an episode of the Logan Paul podcast titled ‘Impaulsive’ which aired on November 24th. On that particular podcast episode, Logan Paul and his co-host, Mike Majlak, both attempted to dissect the purpose and origin of the video.
Mike revealed that he received the video in his DMs first, before posting it online. The video at the time gathered only about 4,000 views when it was released on an illegal porn site. Mike went further to admit that he believed the video was released by a third party.
Both men also debated the fact that Jay Alvarrez couldn’t have been the culprit since he stood to gain nothing from the circulation of the video, especially regarding monetary gains. In light of the accusations from Svetlana, this seems very unlikely.
By the time Logan Paul had fully divulged knowledge of the sex tape to his listeners, the video viewership count was running into the millions. Because explicit content is banned from YouTube, other social media sites like Twitter, Reddit, and TikTok are where the video can be found at the moment.
The original video isn’t on TikTok, but the coconut oil hashtag pulls up a host of humorous TikTok references and reaction videos, all referring to the coconut oil used in the video.
As already stated, Jay Alvarrez unwittingly started a TikTok trend after his video went viral. TikTok users flooded the app with their reaction videos to the tape as well as opening several discussions on the safety of coconut oil as a lubricant. Many fans were also appalled at the fact that Jay boiled the coconut oil in a kettle. This further solidified the general opinion that the video was in fact, released for clout.
Although TikTok does not allow sexual content, the majority of the app’s users were able to get wind of the video all the same. And as expected, fans wasted no time making reaction videos to the quite shocking piece.
There was also an increase in the number of searches concerning coconut oil and its uses during sex. A search for the hashtag coconut oil on both TikTok and Twitter will immediately pull up a host of posts and videos made while the video was trending.
Apart from the bizarreness of the video, especially regarding the coconut oil part, viewers also noticed another trigger: the background music. Remember that fans complained about the video being too suspiciously well-produced?
Well, there was also the fact that the video was not just perfectly shot and edited, the background music of the sex tape was none other than the song ‘Pass That Dutch’ by American rapper Missy Elliott from her 2003 album, ‘This Is Not a Test!.‘
The song is also recognized as a track single for the popular 2004 film, ‘Mean Girls.‘ While the rapper had no direct connection to the tape, she nonetheless began trending after social media users tweeted that her song made the lewd video sound like an expensive perfume advertisement.
The 2020 video certainly had a lot of effects on the parties directly involved. First of all, though, there is a backstory to the entire scandal. After the video went viral, Russian model, Svetlana, revealed that Jay specifically made the video to revive his dimming career, make some money, and also prove to the world that his penis wasn’t small, (after ex-girlfriend Alexis allegedly size-shamed him online after their breakup).
In the aftermath of the leaked video, Alvarrez probably accomplished only one out of his three missions. Although he has a solid Instagram followership of nearly 7 million, Jay’s popularity has been on a steady decline since then.
The YouTuber is reportedly worth about $2.5 million as of 2022. The video served to keep him on everyone’s lips for a while, but before the middle of the year 2021, the coconut oil buzz had completely died down.
Eventually, nobody knows exactly who leaked the video. While Svetlana Bilyalova has made it clear that she thinks Jay leaked it deliberately, the YouTuber himself has made no comment on his sex tape to date.
Jay has remained quiet about the origin of the tape and how it got on Pornhub in the first place. There are several indications, though, that Jay did leak the video as a way of getting back at Svetlana all because she decided to end their relationship.
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